Is this the beginning of mainstream programmes being streamed live on the internet?

Ignoring the cost of about £12 to watch the game, my main concern will be picture quality. Having watched football games on my PC broadcast through a 7″ window (picture quality degrades significantly when switched to full screen mode), I can confirm it is a very underwhelming experience. There is the 30 second or so lag to deal with, the poor commentary and then you have to try and identify the players through the low quality feed.

IPTV is the future. But until faster broadband speeds are made available and affordable to all home users, live streaming of mainstream programmes will remain a mediocre experience.

Approx 500, 000 people watched the game live on Saturday compared to an average 4 million+ for normal England games.

Question is would the ISPs and broadcasters have coped if 4million people had subscribed to watch the game?